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Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities. Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.
It is filled with short stories and is a "Must-Read" for anyone involved in selling. Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses. Looking after customers is like looking after your love life. This book gives advice on how to live together happily ever after!
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Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach.
The engineering sales cycle can often last several years. Improve your sales by tips and advice from someone who has always been on the other side of the table! The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision. Customer Journeys describe how customers will travel from a desire to an outcome.
If you want to put the customer at the heart of your business, Customer Journey Mapping is what you want to achieve. Having a never ending stream of new prospects and potential clients is the lifeblood of any business.
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