Trading area analysis pdf
The process of estimating or measuring store trade areas provides a fundamental basis for understanding the geographic extent and characteristics of store patronage, target marketing, cannibalization trading area analysis pdf and identifying market opportunities in support of site selection. Since its inception, Geographic Information System GIS technology has been used to approximate or model retail trade areas.
Traditionally, radial ring-based studies, drive time analyses or gravity models are used to summarize and characterize store patronage trading area analysis pdf and demographics. The recent availability in-house customer level point-of sale data has created a new way for retail organizations to explore and evaluate the spatial characteristics of their customer base and the marketplace. These data are now being used operationally to map store trade areas, determine geographic buying profiles, aid in the evaluation of spatial factors which may influence demand, and derive predictive indices for future market growth.
This paper provides a review of traditional GIS based trade area analysis techniques, and introduces a revolutionary new approach that is based on the use of customer level point-of-sale data. Trade area analysis is a methodology, process or technique that provides a basis for understanding, visualizing and quantifying the extent and characteristics of known or approximated trade areas.
Traditionally, trade area analysis is performed using theoretical trading area analysis pdf that are used to approximate the potential patronage area.
Theoretical approaches are used in those cases where actual customer level data is not available. Three types of theoretical approaches are commonly employed, including:. Continue to read rest of article PDF.
He has worked with spatial data for over 35 years and has developed a unique understanding of trade areas, and the effects of competition and other factors on trade areas and store performance. Jails - Prisons - Correctional Facilities. Aerosols - Aerosol Products. Bacteria - Fungus - Mold Investigation.
Casinos - Gambling - Gaming. Engines Combustion - Diesel. Terrorism - Homeland Security. Abstract The process of estimating or measuring store trade areas provides a fundamental basis trading area analysis pdf understanding the geographic extent and characteristics of store patronage, target marketing, trading area analysis pdf studies and identifying market opportunities trading area analysis pdf support of site selection.
Trade area analysis provides the foundation for: Three types of theoretical approaches are commonly employed, including: Radial ring studies Drive time analyses Gravity models Radial Studies:
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